Countly is designed to be helpful not only for teams who interact with data daily but also for everyone in an organization that touches the digital customer journey. For that reason, Countly UI doesn’t assume or promote a query-centric usage pattern where the dashboard users are expected to build queries to report on and visualize data. Instead, Countly comes with built-in reports and overview screens that are optimized at a data storage and processing level for fast and continuously refreshing reporting next to its Data Deep Dive and Dashboards capabilities.
Essentially, reporting on various data points are available out of the box without the need to build queries to get the results. For instance, to visualize the most popular devices, platforms or platform versions your customers are using your apps from, you can take advantage of the built-in reports to see these metrics per number of sessions, total and new users:
Similarly, the Events section provides you with an overview of the count, sum and duration properties, and you can choose to view the data grouped by a selected segmentation:
As the last example out of the many built-in reports in Countly, User Profiles provides you with a list of your customers in a customizable tabular format for easy filtering & exports, whereas the Detail View of a User Profile gives you the metadata and the activity of an individual customer:
We aim to make the product analytics data more accessible and consumable to a larger audience within a company to enable organizations like yours to make more data-driven decisions for the benefit of their customers. You can find information about all these reporting tools in you User Guides documentation:
Data Deep Dive
Built-in reports are crucial to onboard a larger audience to a platform like Countly; however, we don’t deny that having the right toolset by your side for deeper data exploration is essential to discover insights. Our approach at Countly is making this toolset as accessible as possible so that it is not reserved just for teams with data expertise. In this section you will read more about the main tools in Countly to help you with your data deep dive and how they work together seamlessly to amplify the insights. For a quick access to those documents: