Cohorts is a tool to dynamically group users based on their User Properties and/or their actions and lack of actions. Cohorts work on top of the Drill data thus all filters available via Drill are also usable while creating a cohort.
Cohorts has visualization capabilities of its own to display the number of users in a cohort, the change over time and most notably the distribution of configurable User Properties among the users in a given cohort to discover commonalities. You can also visualize your Cohorts via Dashboards.
Apart from the available visualization options, other powerful aspects of Cohorts include:
- Cohorts are available as a data filter in plugins such as Drill, Formulas, Funnels and User Profiles. You can filter the reports, visualizations and list of users based on the cohorts they are in.
- Cohorts are available as a conditional filter in plugins such as Remote Configuration, A/B Testing, NPS and Surveys. You can conditionally set a Remote Configuration variable based on the cohorts the user belongs to, or trigger a Survey only if a user is in a particular cohort.
- Cohorts are available as a trigger in plugins such as Hooks and Push Notifications. You can trigger a webhook via the Hooks plugin if a user enters a cohort and likewise you can trigger a push notification if a user enters or exits a cohort.
You can reach the full feature specifications of this feature from our User Guide documentation: