Funnels show how profiles move through the steps toward a goal, how many make it through each step, and where they drop off. You build a funnel step by step from your events, and each step can have its own filter.
Some highlights:
- A funnel can count its steps within the same session or across sessions.
- Steps match in sequential order, which allows unrelated events between them, or in exact order.
- Funnels report the average time between steps, so you can see how long each step takes.
- For every step, you can open the profiles who reached it and the profiles who dropped off before it.
- You can segment conversion by property or cohort to see who completes and who stalls.
To learn how to build and read funnels, see: