Cohorts group profiles by who they are and what they do. A cohort can combine profile properties, such as country, plan or platform, with activity, such as an event a profile performed a number of times in a period, or an event it did not perform at all.
Cohorts recalculate in real time as data arrives. Open a cohort to see how many profiles it holds over time, how many profiles enter and exit it, and how its profiles differ from everyone else, property by property.
Cohorts also work across the rest of Countly:
- In analysis: count a cohort's profiles as a metric in Drill, segment a funnel's conversion by cohort, filter the Profiles list by cohort, and show cohorts on dashboards.
- In targeting: aim surveys, in-app messages, journeys and push campaigns at a cohort, and switch adaptive variables on per cohort.
- In automation: start a hook when a profile enters a cohort.
To learn how to create and use cohorts, see: